Introduction
Effective communication is key to managing relationships and broadening your reach and impact. Inspired by top connectors and leaders, the practice of 90-second phone calls has become a game-changer for many professionals.
The Essence of Quick Calls
The approach is simple yet profound: make dozens of 90-second phone calls daily without a predetermined agenda, asking, “Can I help you with anything right now?” This method fosters immediate problem-solving and keeps communication lines open and efficient.
Personal Adaptation of the Method
Evolving this technique, I’ve integrated 90-second calls into my daily routine, targeting a key person related to my current project. This could be a business partner, sales representative, or a vital volunteer.
I approach each call with a clear agenda, increasing the likelihood of sticking to the allotted time and enhancing focus and productivity.
Tips for Making 90-Second Calls Work
- Prioritise Calls: Determine who needs the most immediate attention each day.
- Have a Clear Objective: Know exactly what you wish to achieve with each call to maintain focus. Connect, offer, request or information… you choose.
- Respect Time and Be Concise: Keep an eye on the time to ensure you don’t exceed the 90-second limit. Get straight to the point to respect both parties’ time.
- Metrics for Daily Calls: Set a number of calls per day to achieve clear targets and celebrate wins.
- End with Clear Next Steps and Follow Up: Conclude each call with a clear action plan or follow-up if needed. If a call needs more time, schedule a follow-up meeting.
- Evaluate Call Effectiveness: Regularly assess the impact of your calls to refine and improve your approach.
The Impact of Brief, Focused Calls
Short, agenda-driven calls can transform how we communicate in business and personal contexts. They encourage directness, clarity, and respect for each other’s time, leading to more productive interactions and stronger relationships. In, connect, solve if required, out.
Sidebar 2: Design and action
- Prepare: Know what you want to say before dialling. Just connect or have a offer or request ready.
- Practice Active Listening: Focus on the conversation to respond effectively. Give Attention.
- Build Confidence: Begin with calls to familiar contacts and gradually expand your comfort zone. Regular short calls can reduce anxiety over time. It says we are connected and that is important.
- Recognise and Value Real Connection: Remember that calls can strengthen connections in ways that digital, texts and emails can not. The tone and manner in a voice is something we are neurologically wired to respond to. Add genuine care and you are building a relationship.
- Reflect on Conversations: After each call, consider what went well and what could be improved.
- Celebrate all Wins: The start is making something happen that wasn’t going to happen without you reaching out. Note the wins and appreciate them.
Conclusion and Actionable Insights
The 90-second phone call strategy, inspired by Ari Emanuel and adapted for personal use, underscores the importance of efficient and effective communication. By embracing this method, professionals can enhance their productivity and strengthen their relationships.
Action Points
- Adopt the 90-Second Call: Integrate short, focused calls into your daily routine to enhance communication efficiency.
- Plan, Prepare and Prioritise: Create a list, approach each call with a clear agenda and prioritise calls based on daily needs.
- Embrace the Personal Touch: Recognise the value of direct communication over impersonal texting or emailing.
By adopting these practices, individuals can make significant strides in their professional and personal communication strategies, leading to better outcomes and stronger connections.