MetaCognition: Thinking About Our Thinking

We live inside our thinking. Every choice, every system, every outcome we inherit from from thought. Not just our conscious aware thoughts and understanding but deeper… by our own, psycho-dynamics, and the collective, socio-dynamics. MetaCognition, the act of thinking about our thinking, and therefore how we are and act, sounds abstract. Yet it is the […]

Value Proposition Canvas

Designing Value That Customers Recognise Instantly Most failures are not bad ideas. They are bad fits. When an offer does not solve a real customer problem, the outcome is predictable. Resources are wasted, teams feel frustrated, and the market does not respond. If you want a business model that holds up, it must be customer […]

Business Model Canvas

Lean Business Model Canvas

Why the Lean Start-Up Changes Everything

“Traditionally, a venture’s founders would write a business plan, complete with a five-year forecast, use it to raise money, and then go into “stealth mode” to develop their offerings, all without getting much feedback from the people they intended to sell to. Lean start-ups, in contrast, begin by searching for a business model. They test, […]